University of St.Gallen: MBA Program Relaunch
The Master in Business Administration (MBA) Program at the University of St.Gallen (HSG) offers young professionals who are aspiring to pursue a career in the DACH region an internationally recognised postgraduate degree. The program’s website is mainly used to present the HSG MBA offerings to prospective students.
The website has been running as a Drupal website and was recently redesigned and relaunched in a decoupled architecture.
The Drupal backend - including its contents - were to be retained to save the editorial team having to recreate the website’s contents. As a result, the relaunch could be implemented with minimal editorial change for the first release.
On the technical side, the frontend was relaunched on the basis of ReactJS and Gatsby, and is now decoupled from the backend. The new setup is a future-proof foundation for HSG MBA’s web presence, and offers high performance, security, scalability and a smooth user experience across the site.
