Research & Analytics. Impact Data.
Together, we want to be successful. But every step brings new challenges and questions to which we want to provide reliable answers. This is why we work based on data and facts whenever possible.
We interview users to learn about their actual goals and challenges, leverage existing analytics data, observe user behavior in real time or test engagement with our UI designs using AI.
Thanks to qualitative and quantitative data collection and analysis, we are able make more accurate decisions and provide better solutions. Whether in the concept phase or design sprints for your digital product, or in the iterative platform optimisation.
User Research
We aim to develop a picture of your users' goals, requirements and barriers, as accurately as possible. We strive to find out how your users interact, and why they do what they do, in order to develop custom-fit solutions in user experience design.
- Planning and conducting user interviews
- Focus groups, workshops
- Qualitative surveys
- Target group research
- Analysis of existing user data
- AI-supported eye tracking
Partner
Research to Optimise your Platform
We continuously work to improve the user experience on your website, using insights from different data points, to iteratively optimise and improve conversion and engagement.
- User testing (qualitative)
- Qualitative surveys
- Usability tests with users
- Conversion optimization with A/B tests (hypotheses, design variations)
- Analysis of existing user data (Google Analytics etc.)
- Analysis of your company's data sources
- Heuristic expert tests
- Eye and mouse tracking methods